Product Marketing Manager (Tech Startup – B2B Software)

Product Marketing Manager (Tech Startup – B2B Software)

We are looking for a Product Marketing Manager to drive the positioning, messaging, and go-to-market strategy for our B2B software products. You will work closely with Product, Sales, and Marketing teams to help businesses understand the value of our solutions and accelerate product adoption.

Responsibilities

Develop and execute product marketing and go-to-market strategies.

Define product positioning, messaging, and value propositions.

Conduct market, customer, and competitor research.

Collaborate with Product Managers to support product launches.

Create marketing materials, sales enablement content, and product documentation.

Plan and execute campaigns to drive customer acquisition and engagement.

Analyze product performance, customer feedback, and market trends.

Work closely with Sales to improve conversion and customer retention.

Measure and optimize marketing performance using data and analytics.

Requirements

Experience in Product Marketing, Product Management, or B2B Marketing.

Experience working with SaaS or B2B software products.

Strong understanding of product positioning, customer segmentation, and go-to-market strategy.

Experience conducting market research and competitive analysis.

Analytical mindset with experience using marketing and product analytics tools.

Excellent communication and presentation skills.

Ability to work cross-functionally in a fast-paced startup environment.

Good command of English.

Nice to Have

Experience in a tech startup.

Knowledge of SaaS metrics (CAC, LTV, MRR, ARR, churn, retention).

Experience with CRM and marketing automation platforms.

Familiarity with SQL, Google Analytics, Mixpanel, or similar analytics tools.

Experience launching new digital products.

We Offer

Competitive salary.

Flexible working hours.

Remote or hybrid work options.

Opportunity to shape the marketing strategy of an innovative B2B SaaS product.

Professional growth in a fast-growing startup.

Collaborative and dynamic team environment.